About the Role
Robin Berzin MD, a leader in functional medicine and wellness, is seeking a talented Social Media Content Creator to strategize, shoot, edit, and publish high-quality content that engages audiences and drives growth across social platforms including Instagram and TikTok (with possible expansion to YouTube and Facebook).
This role is ideal for someone who combines technical skill with a keen understanding of social media trends, and is passionate about pitching and executing timely content inspired by the latest health and wellness news and trends.
Key Responsibilities
- Content Strategy: Collaborate with Dr. Berzin’s editorial director to develop a social media strategy that aligns with her personal brand and professional goals.
- Video Production: shoot, and edit engaging video content optimized for each social platform.
- Content Calendar: Plan and maintain a content calendar for Instagram and TikTok with at least 5 posts per week including 2 reels and 1 carousel.
- Publishing & Optimization: Post content and use data analytics to track performance and optimize future posts for engagement and conversion.
- Trend Monitoring: Stay up-to-date with social media trends and incorporate innovative ideas to keep content fresh and relevant.
- Engagement & Community management: Monitor audience interactions and collaborate on strategies to foster a strong community connection.
- Audience growth: Leverage analytics to meet KPIs for audience growth and engagement across IG and TikTok.
Requirements
- Proven experience creating engaging social media content, notably video, with a portfolio showcasing your work.
- Strong technical skills in videography, editing software (e.g., Adobe Premiere, Final Cut Pro), and graphic design tools (e.g., Canva, Adobe Photoshop).
- Familiarity with social media platforms and their unique content requirements (e.g., Instagram Reels, YouTube Shorts, TikTok).
- Excellent storytelling skills tailored to various social platforms.
- Experience with data-driven content optimization and social media analytics tools.
- Highly organized, detail-oriented, and able to manage multiple projects independently.
- Readiness to collaborate with the RBMD and Parsley Health teams to produce content and support brand partnerships.
- Based in NYC or able to travel to NYC regularly for videography.
Preferred Qualifications
- Background in health, wellness, or personal branding content.
- Knowledge of SEO principles for social video content.
- Familiarity with trends in functional medicine and health optimization.
Contract Details
- Part-time role with flexible hours.
- Compensation based on experience.
How to Apply
Submit your resume, a brief cover letter, and a portfolio showcasing relevant past work below. Applications without portfolios will not be considered.
